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Tips and best practices to running a successful online store for your farm or farmers' market

Learn how to succeed as a local food supplier with success stories, marketing tips and more.

How The Chef’s Farmer is Saving Time with Local Line

December 5, 2019

The Chef’s Farmer produces and sells high quality, Calgary-grown produce to chefs and restaurants across the city. Started by Kye Kocher, the urban..

5 Ways to Attract New Customers

November 21, 2019

If you looking to expand your customer base, here are five tips for getting more customers:

How to Save on Shipping Costs as a Farmer

November 13, 2019

It’s no secret that distribution is a pain point for a lot of farmers. Shipping can be very expensive, and you want to make sure it's worth it for..

Customer Service 101: How to Respond to an Order Complaint and Keep the Customer

October 30, 2019

Excellent customer service is the best way to maintain and retain customers. Sometimes things happen, and a customer is left unhappy with a product..

How to Sell Local Food to Retailers (and Their Customers)

October 21, 2019

In order to be successful when selling to retailers, you have to consider that you are selling to two different channels: the retailer and their..

Supporting Their Community Through Local Food and an Online Store: KW Habilitation and Our Farm

October 6, 2019

KW Habilitation is a local not-for-profit organization located in Kitchener-Waterloo that provides a wide range of individualized services for..

7 Tips to Setting Up the Best Online Storefront

October 3, 2019

Congratulations on your online store! Welcome to the world of selling online. Your online store is the first thing customers now see when purchasing..

How an Online Store Enhances Your Customer Relationships

September 12, 2019

The biggest concern when transitioning to an online store is the fear of losing great customer relationships. We hear this all the time, but I assure..

Why You Should Consider a Shipping Partner For Your Farm Business

September 12, 2019

Offering delivery services to your customers can be advantageous. Depending on the current status of your business, delivery comes in many different..

Selling Local Food to Restaurants: Where to Start

September 9, 2019

Selling food to restaurants can be a hard market to enter. Restaurant sales in Canada have grown significantly in the last 25 years, and finally,..

How to Recruit the Best Talent For Your Farm or Farmers' Market

September 3, 2019

There usually comes a point in your business where it’s time to expand and grow your team. As a small business owner, every hand contributes..

How to Prioritize What Crops to Grow for Next Season on Your Farm

September 2, 2019

Prioritizing which crop to grow each season is a delicate task. You must take into account which products have the highest yield, have the highest..

Local Line Launches Free Website Builder For Farmers

August 21, 2019

Local Line, an e-commerce & logistics software platform for farmer’s, food hubs, and farmers markets is pleased to announce the launch of a free..

How to Use Facebook Insights to Measure Your Success

August 15, 2019

Facebook offers an analytics tool with their business page to show you trends,  but has updated its algorithm to prioritize content from family and..

How to Calculate Delivery Cost for Your Farm

August 12, 2019

Delivery costs can be very expensive and hard to track. When first starting to offer delivery in your business, it is important to calculate the..

How to Set Up a Referral Program for Your Business

July 18, 2019

Getting new customers takes a lot of time and money. Make it easy for yourself and set up a referral program! Word of mouth is one of the best ways..

How Increasing Your Prices 5% Will Make Your Farm 10% More Money

July 9, 2019

We all want to make a bit more money this year. What is one thing you can do next season to increase your profits? It’s simple — increase your prices!

How to Write Instagram Captions That Drive Engagement with Customers

July 2, 2019

Good Instagram marketing is a skill to be learned and mastered. In addition to posting good pictures, interacting with your followers, and building a..

How to Start Using Paid Social Media Advertising

July 1, 2019

Social media marketing is essential for your business to thrive. As consumers have increased their online presence, it is necessary to start tapping..

How to Determine Cost of Goods Sold for Your Farm Products

June 20, 2019

Cost of Goods Sold (COGS) is the total of all the costs that go into producing a product. Calculating this value can become complicated depending on..

How to Create a Facebook Business Page

June 17, 2019

Facebook can be very powerful for small business owners. It serves as social proof that you are current, and actively running your business. The..

5 Tried and True Ways to Improve Your Digital Marketing

June 3, 2019

Marketing allows your customers to understand your business, your products, and why you’re unique. Good marketing can help you reach your target..

Re-Inventing the Local Food Economy in Minnesota with Online Food Hubs Across the State

May 9, 2019

When you think of local food, most people think of places like California. For us “insiders, actively working in the industry every day, we know that..

5 Things You Can Do For Your Marketing Today (From Your Kitchen Table)

May 7, 2019

Running your own business is a lot of work, and it can be overwhelming to get everything done in one day. With all the duties and added work of being..

How to Take Better Farm Photos for Instagram

April 30, 2019

Social media is all about content. Consumers like quality photos that represent your brand, story, and product! Good content increases sales, while..