Facebook offers an analytics tool with their business page to show you trends, but has updated its algorithm to prioritize content from family and friends over businesses. This is where Insights comes in! To measure your success, you must look at the data.
To access Facebook Insights, go to your business page on Facebook. At the top of the page, you will see multiple options such as Page, Inbox, etc. Click on the Insights tab.
When you are on the Insights page, on the left-hand side, you will see many different tabs. These mean:
As you may be able to tell, Facebook gives a lot of data, and it can quickly become overwhelming. When you’re looking at analytics - ensure you spend time focusing on those that make the most sense for your goals. We recommend focusing on these three measurements:
This page gives you an overview of how many individuals are looking at your content and how they are engaging with it. On this page, the information is divided into four sections:
Each section has individual graphs that allow you to change periods, and hone in on what type of content is most successful. These four different sections give you insight into how well your content is doing and how far your content is reaching. Adjust your content scheduling and type over time and track the changes!
This page is divided into three different sections:
This section also gives you running lists of all the posts you’ve uploaded and their data. Here, you can compare and contrast which posts were most successful and which were not.
Use the Posts insights to determine what time of day is best to upload based on follower activity, and what type of content best resonates with your audience.
This page can give you insight into who is visiting your page and how frequently. The page is divided into three main sections:
Insights can help you learn more about how frequently your page is being visited, and where the views are coming from. A great tip is to compare the increase or decrease in views based on your content schedule. Perhaps uploading more visual content versus posts increases your views or vice-versa!
Your Facebook page is an excellent place for your customers to learn more about your business and interact with you via message. It is important to remember that both your Instagram profile and your Facebook page serve different purposes. Don’t be discouraged if the engagement or reach is different between the two.
Your need-to-know guide for social media, e-mail campaigns, and branding for your farm.