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Sales & Marketing

Nurturing Your Farm's Growth: The Power of Great Email Marketing

Nina Galle Nina Galle Jan 16,2024

Email marketing is a potent tool, and a well-crafted newsletter is your secret ingredient for building customer loyalty and increasing retention. Let's delve into the significance of email marketing for farms before exploring Local Line’s own Email Marketing Service.

The Power of Great Email Newsletters for Farmers

Email newsletters serve as a vital link between your farm and your audience, offering more than just updates:

Keeping Customers Informed

Email newsletters are a fantastic way to keep your existing customers in the loop. Regular updates on what’s available in your online store, upcoming events, and what’s happening on the farm create a sense of community and engagement.

Building Customer Loyalty

A well-curated newsletter builds customer loyalty by fostering a connection with your brand. Share stories, insights, and exclusive content to make your audience feel like valued members of your community.

Drive Recurring Sales

A constant reminder of what’s in stock will nudge your customers to get onto your storefront and put in their orders. Regular communication keeps your farm top-of-mind, encouraging repeat business and long-term relationships.

Want to learn how to write great emails? Check out our video on eight ways to sell more with email marketing!

Our Three-Step Process

Our three-step approach ensures your newsletter strategy is tailored to meet your farm's unique goals and objectives:

1. Define the Structure and Goals

In a collaborative session, we'll define the structure and goals of your newsletter. Understand if it's targeted at current customers, leads, or prospective customers. Determine the type of content, such as partnerships, customer stories, and other exciting features.

2. Design and Write

Monthly, our team will design and write the newsletter for you. You'll receive a branded email template with a header and footer, including graphics. After your review and approval, you can distribute the content through your preferred newsletter channel.

3. Analyze and Optimize

We provide analytics based on the newsletter's performance. These insights help you understand what resonates with your audience, allowing for continuous improvement.

What's Included

Our Email Newsletter service is priced at $99 a month and includes:

  • Branded email template with a header and footer.
  • Unique, optimized copy tailored to your audience.
  • Analytics to gauge the newsletter's performance.

To get the pricing for all of our services, click here!


Invest in the growth of your farm by embracing the potential of email marketing and newsletters. With our streamlined service, you keep your audience informed and foster loyalty and retention. Ready to sow the seeds of success through email marketing? Let's get started on crafting newsletters that resonate with your farm community!

At Local Line, we offer a suite of affordable farm-focused services. Learn more about our services here.

Nina Galle is the co-author of Ready Farmer One. She continues to arm farmers with the tools, knowledge, and community they need to sell online at Local Line.

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