Websites are crucial for your business. It allows you to carve out a piece of the Internet for yourself, grow your audience, strengthen your brand, and generate leads for your business.
Having a website means you’ll show up in local search results on Google, it acts as the foundation and landing page for your digital marketing, and it improves your brand’s credibility.
These businesses do a great job of including:
MicroVerde is a microgreens farm in Denver, Colorado, servicing restaurateurs, home chefs, and craft cocktail, purveyors. This is clear as they focus entirely on their target audience on their homepage:
Restaurateurs and home chefs immediately know that MicroVerde targets them specifically and that MicroVerde’s products are tailored to them.
On the homepage, MicroVerde also includes two strong calls-to-action “above-the-fold.” Above-the-fold refers to the top half of the web page. The simplicity of their photos is beautiful. Their logo is prominent and seamlessly flows into the rest of the website.
The MicroVerde branding is consistent throughout their entire site. It can be tempting to use as many colours and fonts as possible (even if they’re complimentary!), but the consistency of the font and its colour keeps the focus on the content and the user experience.
Additionally, MicroVerde uses a “Shop” button in the top right-hand corner to encourage customers to buy with them. This is a great use of a call-to-action (CTA) button. A CTA is an invitation to your customers to take a desired action. This is usually in the form of a button to “Shop Now” or to fill out a form to a newsletter.
They also included a FAQ page. This is helpful for customers to answer questions about what microgreens are, delivery information, and custom blends.
PickaFlor offers fresh cut flowers in Winnipeg, Manitoba. They are a wholesaler and provide their customers with high quality and superior products. Pickaflor provides standing orders and farm direct flowers to their customer base.
The cover photo on their homepage immediately pulls you in and sets the tone for their entire website. They also use a different cover photo for each page following which showcases the variety of flowers they sell and visually draws the viewer in.
PickaFlor does a great job of using complementary fonts. Additionally, they included their logo which creates clear and consistent branding. It is clear what they sell immediately when opening their home page.
Furthermore, they make use of their About page to tell their customers who they are, what they provide, and give background to their history. Their story is short and concise, and includes all the necessary information.
Superfoods Northwest is a modern vertical farm of microgreens and other closely-related products in Seattle, Washington. Their 100% organic, self-contained growing environment uses sustainable farming technology and aquaponic methods.
Even without having read their product or production details, you get a sense of their values and usage from just their branding and website. The website is clean, minimal, uses a lot of white space, and the colours are calm and earth-focused; blue and green tones.
Recipes are included on the site (and they look delicious!). This is an excellent idea to incorporate applications of products to help end-users—whether it be a household, restaurant, or other—envision themselves using their product and understand what to do with it.
Deep Roots Farm produces sustainably-grown fruit and vegetables in Little Cove, Pennsylvania. They are dedicated to growing food for their family and community without the use of pesticides and chemicals.
They have an incredibly informative site. Their veggie descriptions are organized alphabetically and include recipe links below each item (!).
A consistent CTA in the footer encouraging visitors to sign up for their weekly vegetable box no matter which page they’re on. They also include important information about the coronavirus at the top of their home page.
Though their About showcases their family photos and the values of their farm. This gives the reader insight into how they operate their business and how important producing quality food is to them. This is an excellent angle to convey what they’re all about and make sure they’re attracting the right audience.
Strawberry Hill Farm is an organic farm located close to central and southern New Brunswick. They offer vegetables, meat, and eggs to their customers.
Their farm has a great homepage. On it, they describe who they are, what they sell, where they’re located, and include four CTAs: “Shop,” “Shop Now,” “Choose delivery or pick-up,” and “Join our mailing list.”
Their “Shop Now” button is the first thing you see when you open their home page!
On Strawberry Hill's About page, they include background information about each product type. As transparency is very important in local food, this provides the customer with everything they need to know about what they are purchasing.
They also include family photos throughout the site. This allows visitors to connect with the farmers and offers another level of transparency into who they are as a business, and put faces to names.
Laughing Duck Farm is located in Auburn, California, and produces everything from fruits and vegetables to eggs and household products. They are focused on regenerative farming, heritage/rare breed & dual-purpose animals, nutrition, and education thru classes & permaculture consulting.
This farm has an About page that tells the unique story of their business. The owner includes a message directly from her about why she started farming. Also, they include clear instructions on how the ordering process works and includes a CTA to allow the customer to “Get Started.”
The Community page is a great touch. It includes other farms and farmers they have partnered with to bring local food closer to their customers. They do a great job of making sure this information is readily available to visitors.
Laughing Duck Farm uses beautiful, large headers on every page. They also have their pronounced Shop button in the header, which is accessible from every page.
Up Jack Creek Farm sells organic and fresh produce in Booneville, Arkansas. They pride themselves in using low-tillage practices and produce non-GMO, organic fruits and vegetables.
Besides winning the award for best name, Up Jack Creek Farm’s website is easy-to-navigate. Their homepage image is complementary to their brand, and the black background is unique and sharp. They make sure to use the same colour palette throughout the website, which matches their logo. Instead of using the traditional “Shop Now” CTA, they included a “See what’s in stock button.” This a unique twist and entices the visitor to click for more information.
This farm also does a great job of including icons for their different social media channels in the footer of their website. There is also a FAQ included that answers their most popular questions about delivery and pickup, farming practices, and inventory. This allows customers to answer their own questions before reaching out!
Keep these tips in mind when you’re creating your own website:
An easy-to-use, completely free (truly!) drag and drop website builder for farmers.