Local Line, an e-commerce and logistics software platform for farmers, food hubs and markets, is pleased to announce the launch of an integration with MarketMaker, a national network of states connecting farmers and fishermen with food retailers, grocery stores, processors, caterers, chefs, and consumers.
The integration allows Illinois farmers with a Market Maker profile to create a free online store to sell to buyers on the Market Maker platform. By creating their online store, Illinois farmers can list their product for sale and get orders from both wholesale and consumer buyers.
Local Line and Market Maker have a shared mission of making local food more accessible. By partnering, both companies can help the 28,000+ farmers on Market Maker access new customers and new markets, starting with the Illinois market.
“Market Maker is a special platform because they support every type of food system participant, from consumers to grocery stores to farmers and wholesalers,” said Cole Jones, CEO of Local Line. “They’ve done a great job at scaling their national directory, and the natural next step was to enable commerce within their system. We’re excited to help bring e-commerce to their network!"
To start, Local Line and Market Maker will be focusing on the Illinois market, and have already begun onboarding early farmers and wholesale buyers to place orders. Looking ahead into 2020 and 2021, there are plans to roll out the integration to the other states where Market Maker is active.
"E-commerce functionality has been a long requested feature for Market Maker,” said Darlene Knipe, co-founder of Market Maker. “We spoke with several potential partners over the years and it quickly became clear once we got to know the Local Line team that they are the right long term partner for us. This is an important day for all Market Maker users!”
The decision to launch the pilot in Illinois came as a result of the tremendous support from the Illinois Farm Bureau. The Bureau is dedicated to supporting the Illinois local food system and will be working with Local Line and Market Maker as the program rolls out.
“Everyone at the Farm Bureau is very excited for this pilot,” said Raghela Scavuzzo, Associate Director of Food System Development at Illinois Farm Bureau. “Market Maker has been an important player in developing our local food system, and we look forward to advancing Illinois local food sales through this partnership.”
The process to start and launch the online store is simple: when farmers sign in, they’ll see an invite to get started. Once they begin, they add their products, delivery information, and payment terms. Once they launch their store they will be visible in the Market Maker marketplace. Launching the online store is completely free, and the farmer pays a small commission fee on each order they receive.
For farmers interested in getting started, sign up for a Market Maker account here.
About Local Line
Local Line helps food suppliers doing direct sales increase their orders and save time on order fulfillment. Our white-label e-commerce, CRM, inventory and logistics modules enable suppliers to control their own brand and grow their business on their terms. For more information, visit localline.ca.
About Market Maker
MarketMaker is a national network of states that connect farmers and fishermen with food retailers, grocery stores, processors, caterers, chefs, and consumers. It is an ever-growing partnership of Land Grant Universities, Departments of Agriculture, and food and agricultural organizations investing in a coordinated effort to build a virtual infrastructure that brings healthier, fresher, and more flavourful food to the average consumer. For more information, visit foodmarketmaker.com.
The founder and CEO of Local Line, Cole's mission is to help every local food supplier profitably grow their business.