Recently celebrating their fifth year, Mustard Seed Co-op is a co-op grocery store stocking everything local. Walking through their doors, you’ll see shelves and baskets full of fresh local food and get a sense of community you wouldn’t experience at a conventional grocery store.
Located in Hamilton, Ontario, this co-op empowers individuals and encourages healthier and stronger communities by enabling people to buy and sell local food.
As their business grew, Stacey was looking for a new way to connect with their customers. Everything was online and she wanted the Mustard Seed Co-op to be there, too.
They began with selling their annual Holiday Bag that customers could order online. This was a very popular yearly seasonal product amongst customers, however they were turned off by the additional fees associated with paying online using PayPal. The ordering method was time-consuming and took way too many steps. With this in mind, it was time to find a solution for the high fees and move their business further online.
Making local accessible
When Stacey connected with the Local Line sales staff, she knew this was the answer! With their new online store, customers are able to purchase weekly bounty boxes and check out without any payment processing fees.
Each holiday season, Mustard Seed Co-op brings back their annual Holiday Bag, which is curated to feature 10-12 local producers. Additionally, a local artist designs the art for the jute bag it comes in. This past year with their new ordering system, they saw double the online orders from the previous year! Switching to Local Line was giving them immediate results.
Furthermore, Mustard Seed Co-op is now able to showcase and sell staple grocery items completely through their online store. They offer the same comprehensive services as large-scale, conventional grocery stores, and they do it while supporting Ontario local food producers. Local Line allows them to track their orders, send product lists, manage pick up and delivery logistics, and collect payments. It allows them to stay modern and let their mission reach a wider audience in their community.
“We want to make local food more accessible to our community! Being online allows us to stay current and best serve our customers. With Local Line, ordering is made easy and our customers aren’t turned off by surprise purchasing fees. It also helps us manage deliveries and pickups! It’s everything we need to sell food in one system.”
The future of Mustard Seed Co-op
Moving forward, Stacey is hoping to continue to increase awareness of their online platform to customers to get even more people ordering online! Further, they hope to continue to serve their community members and see where the future takes them.
We are so happy we got to be a part of their online journey. To see all the great things Mustard Seed Co-op is selling, check out their online store!
Nina Galle is Local Line's Content Marketer, creating blog posts, templates, free tools, and other helpful resources for local food suppliers.