If you have never heard of pickup locations or are questioning why pickup locations are important for your business, read our previous blog explaining how pickup locations can help save you money.
Pickup locations can save you money, however it important that you find the perfect location for your business. This can be a difficult process, so we have created a six step process for helping you find the perfect pickup location:
1. Look at where the majority of your orders need to go
The first step when determining where to have a pickup location is determining where your customers are. By taking into account where the orders need to go, you will pick a location that is feasible for your customers. If you currently do not offer a delivery service and are unaware of where your customers are coming from, ask. Reach out to current customers and ask them if they would benefit from a pickup location and where that location should be.
2. Determine your area
Determine the area in which you can deliver your product. Do you have the capacity to deliver to multiple cities or are you only able to stay within your region? Creating a realistic plan on where you can deliver to, allows you to pick locations that are manageable in the long run.
3. Decide what kind of pickup location would work for your business
Think about what type of product you sell and where that would fit best. Would it make sense to sell my product in a retail store, restaurant or warehouse? Do they have the capacity to store my product temporarily? What type of customers do I have and where would they prefer to visit? For example, for a restaurant or retailer picking up large orders, it would make sense for them to pick up their orders at a warehouse, however a customer ordering one or two products would not pick up an order from a warehouse and would probably want to pick up at a local school or church.
4. Scan the region for possible fits
Do some research and look at what retail stores, restaurants and warehouses are available to you in your distribution area. What do they currently sell at these places? Would having your product available for pickup at their locations be beneficial to them?
5. Connect and make a plan
Reach out to possible pickup locations and make an arrangement with them. Consider what the cost of the location will be per pick up. Will the location be dealing with the customers who are picking up or will you be at the pickup location dealing directly with customers? Where will you be stationed? How many pickups will you be having each week? Create a clear plan with the pickup location to avoid future confusion with customers.
6. Reassess and re-evaluate
After a few weeks/months of using the pickup location, reassess if this is working for your business, customers and for the owners of the pickup location. It is important that the service is functional for all members to avoid tension in the future. If the pickup location is not efficient, start back at step 1.
Once, you have one pickup location that is functional, consider finding more. The more pickup locations added to your distribution plan, the more money you will be able to make and save.